How business and marketing are changing

Company responses and adjustments:

1]re-engineering.
2]outsourcing.
3]E-commerce.
4]Bench-marking.
5]Alliances.
6]Partner-suppliers.
7]Market-centered.
8]Global and local.
9]Decentralized.

Marketer responses and adjustments:

1]Relationship marketing.
2]Customer lifetime value.
3]customer share.
4]Target marketing.
5]Individualization.
6]customer database.
7]Integrated marketing communications.
8]channels as partners.
9]Every employee a marketer.
10]model-based decision making.