Wednesday, July 23, 2014

Defining customer value and satisfaction

customer value:


customer delivered value is the difference between total customer value and total customer costs.
Total customer value is the bundle of benefits customer expects from a given product or service.
Total customer cost is the bundle of costs customer expect to incur in evaluating, obtaining,using,and disposing of the product or service.


Customer satisfaction:


Satisfaction is a persons felling of pleasure or disappointment resulting from comparing a products perceived
performance(or outcome) in relation to his or her expectations.



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