customer value:
customer delivered value is the difference between total customer value and total customer costs.
Total customer value is the bundle of benefits customer expects from a given product or service.
Total customer cost is the bundle of costs customer expect to incur in evaluating, obtaining,using,and disposing of the product or service.
Customer satisfaction:
Satisfaction is a persons felling of pleasure or disappointment resulting from comparing a products perceived
performance(or outcome) in relation to his or her expectations.
No comments:
Post a Comment