We need to distinguish five different levels of investment in customer-relationship building:
1]Basic marketing: The salesmen simply sells the product
2]Reactive marketing: The salesmen sells the product and encourages the customer to call if he/she has questions, comments, or complaints.
3]Accountable marketing: The salesperson phones the customer a short time after the sale to check whether the product is meeting expectations.The salesmen also asks the customer for any product or service-improvement suggestions and any specific disappointments.This information helps the company continuously
improve its performance.
4]Proactive marketing: The company salesperson contacts the customer from time to time with suggestions about improved product uses or helpful new products.
5]Partnership marketing: The company works continuously with the customer to discover ways to perform better.( General Electric has stationed some of its engineers full time at Praxair. Inc to help boost Praxair's productivity)
amazon
1]Basic marketing: The salesmen simply sells the product
2]Reactive marketing: The salesmen sells the product and encourages the customer to call if he/she has questions, comments, or complaints.
3]Accountable marketing: The salesperson phones the customer a short time after the sale to check whether the product is meeting expectations.The salesmen also asks the customer for any product or service-improvement suggestions and any specific disappointments.This information helps the company continuously
improve its performance.
4]Proactive marketing: The company salesperson contacts the customer from time to time with suggestions about improved product uses or helpful new products.
5]Partnership marketing: The company works continuously with the customer to discover ways to perform better.( General Electric has stationed some of its engineers full time at Praxair. Inc to help boost Praxair's productivity)
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